Before there was a shop there was a saved-video collection: hours of tiny printed things, quietly hoarded and re-watched. The first real range was just that collection made physical — the pieces we had saved most often, redrawn in our own way so we could actually print and sell them.
Somewhere in there a house style appeared without us deciding on one. Every plant design sits in the same pot silhouette, so a tulip, a cactus and whatever we print next all line up on a shelf like a set rather than a pile. Once we noticed we were doing it, we kept doing it on purpose.
Every design is drawn by us. We do not print licensed characters — not as a smaller version, not as a "inspired by", not for a custom request. It is the one rule we have never bent, and it is why the range looks the way it does.